History
Terravita creams first appear on the market, laying the foundation for the company’s growth.
Some of the first employees of Terravita.
Introduction of semi-finished confectionery products to the market. The beginning of (further) extensive cooperation with professionals operating in the confectionery sector – artisans and the food industry.
Launch of the first chocolate bars. Terravita’s flagship product reaches the hands of customers, making the brand a significant and competitive player on the market.
The company begins production at its current location in Poznań.
International sales of Terravita products and the development of an export strategy begin. Terravita reaches markets in other countries.
Debut of a new products form. Terravita launches occasional chocolate figurines.
Our first transport vehicles.
Development of marketing strategy in various communication channels. Terravita’s first advertisement appears on television.
Polish actors at the beginning of their careers appeared in our commercials.
TV advertisement with Mr. Yapa wins major awards in a poll for the best TV commercial – the production receives the Vena statuette twice.
Expansion of the product range and strengthening of the position in the chocolate market, Terravita launches new brands – Alpinella and Cocoacara – and wins contracts to produce and supply “private label” bars for market chains and discount stores.
Progress in product grammages. Diversification of the category through production of chocolates 225g in weight.
Expanding the portfolio of semi-finished products for confectionery professionals with a private label under the name of Bellaria.
Further dynamic development of the company and innovative approach to production. Purchase and launch of a modern chocolate production line.
Rebranding of two chocolate lines:
Classic 100 g and large bars 225 g.
Expansion of the new line
of filled large bars 235 g.
